Kathmandu Digital Marketing Institute got their brand identity designed
Project Overview
📢 Project Brief: Shweta Sherchan, a Digital marketing consultant with over a decade of experience wanted to build a digital marketing institute in Kathmandu. Her goal was to start small, and scale it to multiple courses and classes, and hire teachers and coaches in the future.
Responsibilities
- Customer research
- Competitor analysis
- Logo design
- Brand guidelines
- Design Brand assets for print and web
Customers
Professionals and students looking to build an online presence
Tools Used:
- Figma
- Google Sheets
- Adobe illustrator
- Adobe photoshop
Design Process
Research
Objectives
The goal of the research phase was to gather insights and data to inform the brand identity design for Kathmandu Digital Marketing Institute. This involved understanding the target audience, analysing competitors, and identifying key visual and thematic elements that align with the institute's goals and vision.
Target Audience Analysis
- Demographics: Aspiring digital marketers, SEO specialists, and graphic designers (18-35 years old).
- Psychographics: Ambitious, tech-savvy individuals seeking premium education.
Competitor Analysis
- Local Competitors: Identified branding gaps in local institutes.
- International Competitors: Analysed successful strategies of renowned global schools.
Brand Positioning
- Emphasize high-quality, premium education.
- Highlight future growth and scalability, including multiple courses and expert teachers.
Visual and Thematic Elements
- Color Palette: Black and blue (primary), with white and gray accents.
- Typography: Modern, sans-serif fonts for professionalism and readability.
- Imagery: High-quality images depicting a premium learning environment.
🤔 Research Insights: The research phase provided key insights to create a cohesive and premium brand identity, positioning Kathmandu Digital Marketing Institute as a leading choice for digital marketing education in Kathmandu.
Ideation
Objectives
To develop initial concepts and refine them based on client feedback.
💡 Design Approach: I Identified the style the client was going for and developed more concepts
Key Client Feedback
- Explore circular icons with more detail.
- Ensure the full text "Kathmandu Digital Marketing Institute" is large and readable.
- Create variations using just the initials (KDMI).
Design Variations
- Detailed circular icons.
- Full text prominently displayed.
- Versions featuring only the initials (KDMI).
💡 Final Selection: One logo was finalized and then adapted for use across different platforms and sizes.
Visuals
📸 Social Media Mockups
🖨️ Printed designs at the KDMI office
📝 Stationary Item designs
💻 Website Design
🏪 Print Usage mockups
📱 Facebook post redesign guide
👷♂️ Wall stickers at KDMI Office
🛝 Presentation slides design
Conclusion
The brand identity design for Kathmandu Digital Marketing Institute successfully established a premium, professional visual foundation that reflects the institute's commitment to quality education and future growth. The comprehensive brand system ensures consistency across all touchpoints while maintaining the unique character of the institution.
The project delivered:
- Complete Logo System: Primary and secondary logo variations for different applications
- Brand Guidelines: Comprehensive style guide for consistent implementation
- Digital Assets: Social media templates, website mockups, and digital applications
- Print Materials: Business cards, letterheads, office signage, and promotional materials
- Video Documentation: Complete process documentation and final presentation
This brand identity positions KDMI as a premium educational institution ready to scale and grow in the competitive digital marketing education space.