The star tutor appeared credible to their prospective clients
Project Overview
☝ Problem Statement: The Star Tutor's website was too cluttered with information. Despite being highly credible brand, they weren't able to show that in their website. They had to solve this.
Responsibilities
- UI/UX Design
- Prototyping
- User Research
- Interaction Design
- Product Research
Users
GRE/GMAT Quant section students
Tools Used
- Figma
- Google Sheets
- Notion
- Adobe Photoshop
- Adobe Illustrator
- ahrefs.com
Design Process
Research
I had multiple meetings with The star tutor and The Value crew team to understand what the brand is about and who our users will be.
🤔 Research Approach: I started by looking at the contents of their existing website, and noting some important things that we could use to make the user experience better.
📖 Competitor Analysis: I conducted research looking for other tutors, teaching business and also some reputed businesses outside their field to see how they have presented themselves.
Ideation
🖍️ Design Strategy: Based on the information gained by the research, I put down some notes for things that need to be worked on.
☝ Wireframing: I built Mid fidelity designs, just to figure out the placement of information and how the hierarchy should work.
Prototyping
☝ Visual Design: I made some prototypes to visualize how it should look when developed.
Implementation & Testing
☝ Quality Assurance: The value crew, The star tutor, and some of his students conducted an internal testing on this website and fixed any development issues that existed.
Achievements and Impact
- Improved usability by structuring the layout having better navigation
- Optimized SEO by targeting keywords and proofreading the content
- Positive feedback from The star tutor and their users.
Visuals
Conclusion
The redesigned Star Tutor website successfully addresses the credibility and usability issues that were present in the original design. Through careful research, user-centered design, and iterative testing, we created a platform that better represents the brand's expertise and provides an improved experience for GRE/GMAT students.
The project demonstrates the importance of clear information hierarchy, user research, and collaboration between design and development teams to create successful digital products.
💡 Key Success: The website now effectively communicates The Star Tutor's credibility and expertise to prospective students, leading to improved user engagement and positive feedback.
Contact Information
Email: imkishor24@gmail.com
Phone: +977 9861016552
My Resume